Firstly political campaign is an organized effort which seeks to influence the decision making process within a specific group. Political campaigns often refer to electoral campaigns, the most high profile political campaigns are focused on candidates for head of state or head of government, often a President or Prime Minister.
Political campaign contains the ideas that the candidate wants to share with the voters. The message often consists of several issues within the country. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. Barack Obama ran on a consistent, simple message of "change" throughout his campaign and his messages are crafted carefully, that helps to assure the candidate a victory at the polls. Also increasing the number of followers in his social platforms such as twitter.
Political campaign contains the ideas that the candidate wants to share with the voters. The message often consists of several issues within the country. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. Barack Obama ran on a consistent, simple message of "change" throughout his campaign and his messages are crafted carefully, that helps to assure the candidate a victory at the polls. Also increasing the number of followers in his social platforms such as twitter.
Why is it good to have political campaign using internet as the platform?
The main factor is to reach out to the masses easily and within a short period of time, from hour to hour,day to day almost anytime and regularly connecting with the people around. This enables trust to develop and stronger bonds with people and the respective politician.
The most prominent politician is definitely Obama.Our current prime minister Lee Hsien Loong also has facebook and twitter accounts to get more connected with the people around especially to the citizens in Singapore to be able to feedback to him more easily.
However Internet has limited users, though many people do use the internet not everyone are active in the net itself. As much as the internet has power to advertise and reach out to people,and have the power to advocate but also gives the power to any individual to humiliate anyone on the internet too. Anything can be said and spread around really fast creating chaos or becoming a spark within the internet society.
Thus, there are always pros and cons to everything. Proper governance for the use of internet helps to protect and restrict contents in the internet protects the uses in the internet while strengthening the bond between a politician and the people around to make rooms for improvements fast and possible with the increasing number of internet users.
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