The Future of the Internet by Studying the Innovators

It’s interesting to see that Apple, Google and Microsoft are active competitors that are creating platform in the IT enterprise and have the greatest impacts on markets due to their ever growing competitions in innovations amid each other and other companies.

There is obvious trend in these competitors which is integration. All of them are trying to integrate the competitor’s strengths while creating a new platform for products in the IT enterprise and it is a diverse battleground.


With tablets and clouds coming, there is a huge market on the horizon. Products are all getting better and they are all approaching a strategy junction, as all companies have their own vision of hardwares and contents for consumers business and each of them has based its success in developing new specific markets.


Nevertheless the recent convergence drives them to competition. In this area, Microsoft is clearly the company with the biggest assets and the most structured organization. It hasn’t succeed in maintaining the momentum effect, creating both innovations and value with the web. In contrast, if Google and Apple have succeeded in catching value from new businesses, the success of Google is mostly based on the performance of its algorithms while Apple uses its strengths in marketing.


And the future challenge according to Gartner, Chief Technology Officers and enterprise architects need supporting structures to the new roles of hunting and harvesting. business strategy formulation, business innovation and business strategy execution, as well as behavioral skills — such as the ability to establish and maintain good working relationships with a wide range of stakeholders. This represents a significant opportunity for enterprise architects to make their role more strategic.

These competencies must be combined with more-agile approaches to innovation, such as being able to run experiments. The ability to identify an opportunity, quickly set it up and pilot it, assess the results and decide to expand into another cycle or kill off is needed to support both hunting and harvesting. Enterprise architecture can support this by providing the enabling and diagnostics deliverables as part of the hypothesis formation, setting up the pilot and assessing the results for the future products to be revolutionary in the IT enterprise.